From the collection of visual communication campaigns that we have come across, we want to share this month’s TOP 5 picks with you to entertain, inspire and enlighten.
#1 Euthanasia | Philco
Using the controversial topic of euthanasia Philco makes you see your appliances in a whole new light. Portraying the message about knowing when it’s time to unplug your old appliances for good. This ad combines raw human emotion with an everyday inanimate object which compels the viewer to imagine life with brand new appliances and in turn letting go of the ones that have served their purpose.
#2 Wall and Chain | Airbnb
Airbnb knocked this short film out of the park. The animation is great and the story is captivating. They used a true story about human connection to reach people across the world. This is content marketing at it’s finest. You get so immersed in the story you forget that at it’s core this is a marketing tool to set Airbnb apart from its competitors.
#3 Remembering the Holocaust
History has gained new dimensions by using a hologram to tell the story of the Holocaust from one survivor’s perspective. This creation was a collaboration between the University of Southern California’s Institute for Creative Technologies (ICT) and the Shoah Foundation. The prototype involved filming extensive interviews using an array of cameras and a specialised light stage. They then used natural language processing software to help create an interactive version of the video footage, with vocal cues triggering responses from the pool of recorded speech.
#4 Lemon Lemon 7UP| PepsiCo
When PepsiCo launched their new fancy pants sparling lemonade they complimented it with this fresh and clean website. We love the visual design and their direct connection with social media. Well done!
#5 Lift eFoil| Lift
We love a good mini doc, especially when it’s used in place of a ho-hum product video. Lift eFoil uses storytelling and awesome visuals to show off exactly what their product can do.