Brand Identity & Logo Systems

What Makes A Logo? In order to better understand how a logo fits within its industry there a three basic styles that […]

January 10, 2017

What Does Your Logo Say to People?

Similar to the age old chicken and egg idiom- analyzing a brand’s logo can be an exercise in philosophy and understanding. Is […]

November 23, 2016

Effective Storytelling with Audio

The thrill of driving a sports car undoubtedly comes from the adrenaline of switching gears, pushing the pedal to the floor, and […]

November 1, 2016

What Makes a Great Story?

Skip Ad in 5, 4, 3, 2, 1…click. Any person who regularly watches videos online can attest that ads are something we […]

October 11, 2016

Changing Minds on Gun Control

At times we are blinded by our own beliefs that have been ingrained in us from such a young age. From our […]

September 26, 2016

Branded Entertainment is the Now

This concept isn’t new, in its own way branded entertainment has been around since the 1930’s in radio and with early TV […]

September 12, 2016


String a small group of words together, move them around until they deliver a meaning, and a phrase is born- hair of […]

August 16, 2016

Instagram Stories

Yesterday Instagram launched a new feature, Instagram Stories. Everyone is saying they copied Snapchat, and let’s be honest – they did. But […]

August 3, 2016

140 Characters is NOT Enough

In the early stages of Twitter, Facebook, LinkedIn and other social media platforms text was the centre piece of conversation- discussing topics, […]

July 27, 2016

PokémonGO & Augmented Reality

With the return of Pokémon and a Clinton running for president you would think we are in the mid 1990’s but in […]

July 19, 2016

Sometimes Shutting Your Doors Mean Opening up an a New Opportunity

In a time where wild consumption has become applauded by the public, where the outdoors is in the shadows of mega shopping […]

July 18, 2016

How Yeti Coolers Changed Everything with Storytelling

Here at V we stress the importance of storytelling- story telling is what breaks through the threshold of contextual boredom to resonate […]

July 6, 2016