From the collection of visual communication campaigns that we have come across, we want to share this month’s TOP 5 picks with you to entertain, inspire and enlighten.
#1 The Social Swipe – MISEREOR
A smart and creative concept to increase people’s willingness to give and remind them, in an attention-grabbing way, that even a small donation can have a big impact. The result for the development charity is both entertaining and innovative.
#2 The Boys – Bonds Underwear
Bonds first introduced Rob and Dennis (The Boys) in October 2015 with the aim to get men thinking more about their choice of underwear. By focusing on something guys care about – their ‘boys’ – the ads become much more relate-able and relevant.
#3 Because Who is Perfect? – Pro Infirmis
Pro Infirmis, a Swiss charity organisation working to aid the integration of people with disabilities, has come up with several campaigns to challenge these perceptions. The latest was creating mannequins depicting people with disabilities and putting them in store fronts.
#4 #TireTailors Surf – Yokohama Tire
#5 Bullying PSA – Burger King
You wouldn’t expect Burger King to come out with such an awesome PSA, but here it is, in honor of National Bullying Prevention Month.