From the collection of visual communication campaigns that we have come across, we want to share this month’s TOP 5 picks with you to entertain, inspire and enlighten.
1. Compton Cowboys – Guinness
Guinness profiles the Compton Cowboys, young men who’ve managed to break the cycle of violence in South Central Los Angeles. This story is extremely well told, and even though it has nothing to do with beer, it strengthens Guinness’s brand through content marketing.
2. #LifeChangingPlaces – Luftansa
German airline Luftansa created this micro-site and campaign #LifeChangingPlaces where they post extremely well produced video sharing authentic travel and destination stories that will make you want to take a trip, or better yet move to a completely different place and pursue your passion.
3. Beds – IKEA
This dreamy new ad from IKEA has it all, breathtaking visuals, excellent sound design and even an extract from Shakespeare. All things combine in a beautiful 90 second spot to remind you that no matter where you travel, there’s nothing like your own bed at home.
4. Geoff the Film – Heinz Australia
This adorable commercial for Heinz Australia will have you craving beans and toast, even if you you’re not normally a fan of them.
5. Go with the Flaw – Diesel
This spot is a refreshing change from most high fashion campaigns that peruse perfection. In this ad, Diesel tells us to “Go with the Flaw” and showcases people that are “flawed” from ears that stick out to uni-brow to full metal braces.